Consumers may be unsure about the meaning of ‘clean label’, but they certainly have an opinion about what’s inside the food products they buy. Today, surveys show a growing consumer movement towards familiar ingredients that are good for health, the planet, or both. The fewer the ingredients, the better.

Make Great Bakes For The Label-Conscious Consumer
Natural and organic status, reduced additives/preservatives, and GMO status are primary clean-label considerations used in the bakery market. The challenge for bakers is how to meet such expectations without compromising the taste, texture, and shelf life of their products or increasing the cost of production.

Making it work, requires careful product reformulation. To help our customers replace ingredients with knowledge, DuPont recently launched the “Clean(er) Label Journey” tool for baked goods. This tool maps the journey from “traditional label” to “clean label” and is a guide to explain which impact the ingredients have on key features like for example volume, process robustness or crumb quality.